Description
The ABEX Marketing Award recognizes businesses that have achieved exceptional results through innovative and impactful marketing strategies. Businesses may acknowledge the contributions of their marketing partners or agencies in their submission. This award recognizes innovators who have not only embraced creativity in their marketing endeavors but have also achieved measurable success in enhancing brand visibility, engagement, and overall market impact. The award highlights businesses that go beyond conventional approaches, exhibiting a deep understanding of their target audience, industry trends, and a commitment to achieving excellence in the competitive landscape.
Requirements
Eligibility Criteria
To be eligible for this award, the organization must:
- Be a for-profit business.
- Demonstrate financial viability by submitting financial statements.
- Have been operating in Saskatchewan for at least two years as of April 1, 2025.
- Not have been the recipient of this award in the previous year.
- Not have won Business of the Year the previous year.
- Not currently serve as a board member or staff of the Saskatchewan Chamber of Commerce.
Evaluation Criteria
To be successful in this category, organizations should ideally:
- Demonstrate innovative and effective marketing strategies.
- Show measurable success in brand visibility, engagement, or market impact.
Criteria
| Financial Statements |
| Safety Plan |
| Overall Application Quality |
| Target Market |
| Marketing Campaign Description |
| Goals and Objections |
| Success, Evaluation, Challenges |
| Campaign alignment with company objectives, overall marketing strategy |
| Major elements, decisions, tools |
| Explanation of team roles, agency usage (pass or fail) |
| Additional Achievements (pass or fail) |