Description
The ABEX Marketing Award is presented to the business showcasing outstanding performance in the planning and execution of impactful marketing campaigns. This award recognizes innovators who have not only embraced creativity in their marketing endeavors but have also achieved measurable success in enhancing brand visibility, engagement, and overall market impact. This award highlights businesses that go beyond conventional approaches, and exhibit a deep understanding of their target audience, industry trends, and a commitment to achieving excellence through strategic marketing initiatives.
Requirements
- Must be a for-profit business.
- Must be financially viable.
- Must be operating in Saskatchewan for at least two years at the time of applying.
- Demonstrate success in at least one (1) marketing campaign within the last three (3) years.
- Showcase innovation in marketing techniques.
- Employ data and analytics to demonstrate the measurable impact of their campaigns.
Criteria
| Financial Statements |
| Safety Plan Pass or Fail |
| Overall Application Quality |
| Target Market |
| Marketing Campaign Description |
| Goals and Objectives |
| Success and Evaluation and Challenges |
| Campaign alignment with company objectives, overall marketing strategy |
| Major elements, decisions, tools |
| Explanation of team roles and agency usage |
| Additional achievements |